Jun 13, 2013
An episode about finding and clarifying the purpose of your
business. Why does your business exist? Topics
- The limits of "Mission Statements"
- The benefits of a really short elevator pitch for your
business' purpose: encapsulating it all in just 3 words
- It can often take a long time to move from intuitive to fully
conscious business purpose. Don't worry, you can get going and
discover it on the way
- Three things to think about to clarify your purpose: What will
inspire you? What will inspire others? What do you have the
capability to deliver?