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Jun 13, 2013

An episode about finding and clarifying the purpose of your business. Why does your business exist? Topics covered include:

  • The limits of "Mission Statements"
  • The benefits of a really short elevator pitch for your business' purpose: encapsulating it all in just 3 words
  • It can often take a long time to move from intuitive to fully conscious business purpose. Don't worry, you can get going and discover it on the way
  • Three things to think about to clarify your purpose: What will inspire you? What will inspire others? What do you have the capability to deliver?

Show Notes:

112 What Business Should I Start? Part 2: Finding Purpose